Tuesday, 17 April 2018

Adult Decoding

Adult decoding is the process of adults decoding the messages displayed by the media. Such as the front cover of mens health, many men will wish that they looked like the man on the cover, such as the example below staring Chris Hemsworth.

Image result for mens health chris hemsworth
The front cover of the magazine is white and clean to focus the audiences attention on the model of the shoot. He is also wearing a short sleeved t-shirt so the readers can clearly see his muscle definition. As this magazine is all about mens health, and since Hemsworth is a health icon he was the perfect candidate. This is also apparent due to his rigorous diet expertise and routine for his roles, such as his Thor diet which consisted of carbs and proteins. The title of the magazine is in bold and easy to read font as well as being eye catching due to the colour chosen.
Some of the sub titles explain some of the topics in which this magazine cover. Such as how to increase testosterone.

The hyperemic needle, this means that the audience of the media are passive, this means that they don't question what the media produce and you do what they tell you, someone who doesn't do this is active(this is an out of date theory). This is due to all of the new media forms such as social media. Uses and Gratification model, we as an audience are far more selective in what media we consume as media. It suggests that we control the media.
Reasons to consume media, surveillance, diversion, escapism.

Open text is a piece of information that has more than one meaning, closed means it only has a sole meaning and is easily understandable.

Such as the debates held by pollutions.
An example of a closed piece of text is Jeromy Corbyn honest and straight forward approach.
Image result for jeremy corbyn

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